Audio

PODCAST | PARTNER PERSPECTIVE: WHY SEGMENTATION FAILS

Audio, Councils, IMEA, Presentation, Uncategorized

In this podcast episode, IMEA Partner SalesPage discusses why segmentation fails. Hear about typical points of failure and steps asset managers have taken to overcome them and achieve distribution success. Listen now.

PODCAST | PARTNER PERSPECTIVE: Distribution 2.0 – Listen Now

Audio, Councils, IMEA, Presentation, Uncategorized

In this podcast episode, leaders from Harbor Capital Advisors and TIFIN discuss the challenges asset managers face in today’s digital-first world and the meaning of distribution 2.0. Listen now.

PODCAST | PARTNER PERSPECTIVE: NEXT-GENERATION AI ADVERTISING

Audio, Councils, IMEA, Presentation, Uncategorized

In this podcast episode, IMEA Partner TIFIN leads a discussion on the next generation of contextual advertising, which utilizes artificial intelligence to personalize content like never before.

In Session | Segmentation 2.0 Personas and Behaviors

Audio, Event, IMEA

More than 90 members registered for the July 21st In Session, which discussed the next level of segmentation and its impact on connections and messaging for sales teams.

LEVERAGING YOUR OWN DATA FIRST

Audio, Education, IMEA, Uncategorized

IMEA corporate partner, Mars SalesFocus Solutions, discusses the importance of utilizing your internal data first. LEARN MORE.

Sales Coverage After COVID

Audio, Uncategorized

Sales & Distribution leaders participated in this live Roundtable regarding sales in a post-COVID environment. What changes did they think may be permanent? WATCH THE REPLAY

Supporting Sales in a Time of Hybrid Communications

Audio, IMEA, Partner, Uncategorized

IMEA Corporate Partner, DDM Marketing & Communications shares their perspectives on how investment management firms can successfully support sales with Hybrid Communications.

Navigating Post-COVID Relationships

Audio, IMEA, Uncategorized

Over 60 marketing and distribution executives participated in IMEA’s Marketing Council Roundtable, which provided a live, interactive forum to discuss virtually engaging advisors. Learn how companies are navigating engagement with advisors post-COVID. WATCH THE REPLAY

Getting Active – A Discussion on ETFs

Audio, Councils, Uncategorized

More than 40 people from 21 companies joined this live, interactive roundtable discussion of active ETF’s and the latest approaches in product management and development.

In Session | Portfolio Construction

Audio, IMEA, Uncategorized

This live, interactive event on February 18 included participants from 15 member firms and featured open discussion of key topics in portfolio construction. See what was discussed.