IMEA

SalesPage shares how a client data platform helps you: 1) Establish a universal format, repository, and process to standardize trade and asset data 2) Provide transparency by channel, line of business, firm, and advisor with consistent reporting. 3) Ensure flexibility to take advantage of the best data and technology in the future.

It’s reported that asset management behemoths guide their marketing strategies and efforts with data analysis tools driven by sales enablement. Seismic discussed the fundamentals of sales enablement and how it is shaping asset management marketing and sales teams.

Celera’s Matthew Franey dives into guidelines for evaluating new or existing sales reporting and data management technology. Read to learn his top seven considerations throughout the process.

“This month’s Leadership Summit provided great insight on what’s to come in 2019, including the launch of the Education Council. Look for more information coming soon on upcoming initiatives including Advisor Education.” — Kimber Lintz, IMEA Director

November 7-8, leading executives from IMEA’s four councils convened at the Legg Mason headquarters in Baltimore. Gathered to discuss key issues and trends that relate to the industry, this marked the third annual Leadership Summit.

Strategic Insight’s Fund Sales Benchmarking study provides a roadmap to guide fund managers’ pricing considerations today and in the future.

The annual IMEA Marketing Council united in discussion around best practices for marketing budgets and overall strategy when faced with the added pressures of a volatile market.

Strategic Insight wrapped up the summer virtual roundtable series in a discussion on how product teams can leverage data and analytics.

IMEA welcomes new partner, Fugent. Fugent is an agent for change in the industry, providing effective insights and engagement strategies for financial services professionals.