February, 2020

25FEBAll DayCutter Associates WebinarFebruary 25

Event Details

Trends in Marketing & Marketing Data – Cutter Associates Benchmarking Survey Results

Cutter Associates surveyed asset management marketing leaders across four marketing focus areas: strategy, content, channels and operations. The survey results revealed a number of surprises, and points to an overall trend of transformation as marketers are embracing new forms of communication to better engage audiences. Key take-aways and trends will be presented with discussion to follow.


John Refford, Consulting Director — Cutter Associates
John works with asset managers to improve their strategy and tactics on various client facing initiatives including: customer experience management, marketing automation, lead generation, client portals, client reporting, material production, email marketing, data management and analytics.