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SUMMARY:Digital Marketing Roundtable
DESCRIPTION:The IMEA Digital Marketing Roundtable brought together marketing leaders from across the investment management industry for a day of collaboration\, idea exchange\, and insight. As digital marketing continues to play an increasingly vital role in connecting firms with advisors and investors\, the event provided a valuable forum to explore the evolving strategies\, tools\, and data-driven approaches shaping success in this space. \nParticipants discussed how digital channels—social media\, email\, and content marketing—are driving engagement\, building brand awareness\, and strengthening client relationships. Through personalized and data-informed approaches\, firms are better able to meet the needs of institutional and retail audiences while enhancing visibility\, trust\, and client acquisition in a digital-first environment. \nHighlights included: \n\nThe Intersection of Segmentation & Advisor Scoring | Broadridge\nExecutive Roundtable Discussions Exploring:\nMulti-Channel Marketing\n\nEmail Marketing\nSegmentation\nSocial\n\n\nWebsite & Personalization\n\nGathering Advisor Feedback\nSubscriptions\n\n\nWorkflow Management\n\nTools\nTaxonomy\n\n\nSales Enablement\n\nMarketing & the Internal Sales Desk\nTools\n\n\n\n 
URL:https://imeaconnect.com/event/digital-marketing-roundtable-2/
ATTACH;FMTTYPE=image/jpeg:https://imeaconnect.com/wp-content/uploads/2025/09/11.5_Digital-Mktg-Roundtable.jpg
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