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DTSTART;TZID=America/New_York:20260915T080000
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SUMMARY:Digital Marketing Roundtable
DESCRIPTION:Digital marketing continues to evolve at an unprecedented pace\, driven by advances in artificial intelligence\, changing search behaviors\, and growing expectations for personalized digital experiences. The 2026 IMEA Digital Marketing Roundtable will bring together senior marketing leaders from across the investment management industry for candid\, peer-driven discussions on the strategies\, technologies\, and organizational approaches shaping the future of digital marketing. \nDesigned as an interactive roundtable\, this event provides a trusted environment for industry peers to exchange ideas\, share practical experiences\, and explore how leading firms are adapting to today’s rapidly changing digital landscape. \nWhat You Can Expect\nThrough an open discussion format\, participants will explore key topics impacting digital marketing organizations\, including: \n\nOrganizing Teams for Sales Enablement\nLearn how asset managers are structuring cross-functional teams to support distribution initiatives and long-term growth\, including alignment across marketing\, sales\, and technology functions.\nReal-World AI Stories Transforming Digital Marketing\nHear how firms are incorporating practical AI into their everyday workflows\, from content creation and research to campaign development and digital engagement.\nSEO to AEO to GEO\, Oh My!\nExplore how firms are evolving beyond traditional search engine optimization to position their content as trusted sources for AI-powered search and generative platforms.\n\nThis practitioner-led forum is designed to foster meaningful dialogue\, shared insights\, and valuable peer exchange among digital marketing leaders. \nWhy Attend\nAs digital marketing continues to evolve\, firms must balance emerging technologies with changing client expectations and business priorities. This Roundtable offers an opportunity to: \n\nConnect with senior digital marketing peers across the investment management industry\nExchange ideas in a confidential\, collaborative environment\nExplore practical applications of AI and emerging digital technologies\nGain insight into evolving search\, content\, and digital engagement strategies\nLearn how leading firms are organizing teams and aligning marketing with broader distribution goals\n\nAdditional details\, including discussion leaders and the full agenda\, will be announced soon. We encourage you to register early to secure your spot.
URL:https://imeaconnect.com/event/digital-marketing-roundtable-2026/
LOCATION:Columbia Threadneedle Investments\, 290 Congress Street\, Boston\, MA\, 02210\, United States
CATEGORIES:Featured
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