June, 2024

12JUN8:00 AM2:00 PMDigital Marketing RoundtableSee the Highlights

Event Details

June 12, 2024 | Chicago 

Host:

The role of Digital Marketing in a highly successful marketing strategy is paramount. It’s key in reaching the right client in the right way with the right message at the right time. IMEA’s first event exclusively focused on this critical business area brought together investment management leaders for intimate, deep-dive discussions on how to develop and execute digital marketing strategies that provide enhanced client experiences.

Discussion leaders from Artisan Partners, Columbia Threadneedle Investments, Lowe Group Financial Communications, Nuveen, and William Blair guided participants through conversations surrounding the following topics:

  • Sales Enablement Initiatives
  • AI Use Cases
  • Website Best Practices
  • Social Media & Email Marketing
  • Effective Measurement and Tracking Processes
  • Tech Stacks
  • Processes for Engaging with Sales & Marketing Teams

 

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