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DTSTAMP:20260121T214137Z
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UID:9119-1764684000-1764687600@imeaconnect.com
SUMMARY:Does Video Work? Building a Smarter Video Strategy in Asset Management
DESCRIPTION:Video continues to be a powerful tool for asset management firms looking to communicate\, educate\, and engage their audiences—but many still struggle to assess its true impact.  \nIn this exclusive IMEA webinar\, Simon Crofts\, Client Services Director at strategic video agency Big Button\, shares data-driven insights and strategic guidance to help firms elevate the effectiveness of their video marketing efforts. Drawing on independent research from Moving Image and Big Button’s own experience producing campaigns for leading financial brands\, the session examined: \n\nWhat the data really shows about video performance.\nWhich formats drive the strongest engagement.\nHow clear objectives influence outcomes.\nStrategies that help firms stand out in a crowded landscape.\n\nWatch the replay for practical\, actionable guidance on approaching video marketing with greater purpose\, precision\, and measurable impact.
URL:https://imeaconnect.com/event/does-video-work-building-a-smarter-video-strategy-in-asset-management/
ATTACH;FMTTYPE=image/jpeg:https://imeaconnect.com/wp-content/uploads/2025/11/12.2.25_Big-Button-Webinar-scaled.jpg
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