October, 2021

27OCT1:00 PM11:00 PMMarketing Council RoundtableOctober 27, 1:00pm ET

Event Details

Marketing leaders met on October 27th to discuss the evolution of the marketing campaign. Vicki Lester, Steering Committee Chair and Head of Intermediary Marketing with Columbia Threadneedle Investments, led the conversation with opening commentary from industry consultant, Bill Finnegan, with Seismic. Discussion topics included:

  • What personalization means for individual firms:
    • The importance of managing expectations
    • Earning and maintaining trust in a digital age
  • The role of business intelligence and data
  • What this means for content

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