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SUMMARY:Podcast | Partner Perspective:  Leveraging Data to Accommodate Changing Buyer Behaviors
DESCRIPTION:In this podcast\, we delve into the evolution of investor buying behavior\, highlighting a rising demand for personalized investment solutions and the associated challenges for distributors. With insights from 6sense\, a decade-old data company\, we discuss leveraging digital footprints like website data\, intent data\, and CRM health. The shift from relationship-centric strategies to data-driven tactics in investment management provides firms with an edge\, enabling them to compete with fintech platforms by offering unmatched personalization. \nOther 6sense Resources:\nWebinar: SEI Powers their Revenue team with Data and Insights for Digital Growth\nResearch Report: 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
URL:https://imeaconnect.com/event/podcast-partner-perspective-leveraging-data-to-accommodate-changing-buyer-behaviors/
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