Content Marketing: From Frustration to Success You've been working at content marketing for while now, but the traffic, leads and sales just aren’t adding up. The reason
Content Marketing: From Frustration to Success
You’ve been working at content marketing for while now, but the traffic, leads and sales just aren’t adding up. The reason why comes down to one simple fact: you’re making some key mistakes that are preventing you from being successful.
Arnie Kuenn, CEO of Vertical Measures, discussed the current state of the digital marketing industry, and why research claims that the practice of content marketing has entered into a “trough of disillusionment.” Further, learn effective ways to revamp your digital strategy and move the needle.
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Arnie Kuenn, CEO — Vertical Measures
Arnie Kuenn is the CEO of Vertical Measures. Arnie is a frequent speaker and author of the award winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years.
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