Virtual Roundtable Series: Marketing
How to Deliver Quality, Relevant Content with a Leveraged Content Supply Chain Process
Tuesday, July 31 • 1:00 PM ET
When it comes to content the quality bar is always rising. In the digital era of the customer this is especially true.
Accurate up-to-date content is table stakes. Marketing and sales content users require high-performing, situation-ready content.
Customers and audiences expect relevant, useful, personalized content.
A common mantra is, “deliver the right content, to the right person, at the right time, in the right format, through their preferred channels and devices.”
This means quality content must be tailored to meet specific situational and personal requirements. This requires content operations teams to create many versions as well as formats.
Content at scale is an inevitable result. It’s a business requirement, but an operational conundrum. Business content teams struggle to meet these strategic imperatives.
Join our webinar on July 31 for an introduction to a new approach to resolve this dilemma. Introducing a leveraged content supply chain process.
Presentation available soon.
How Smart is Your Content?
A well-planned and structured marketing and disclosure supply chains is critical to executing an effective sales and digital strategy. Appatura’s RealTime Content Hub empowers you to intelligently create, edit, package and deliver content from a central hub, ensuring that only approved content is used at every stage of customer engagement.
John Closson, Chief Strategy Officer — Appatura
John Closson has been with Appatura for over 18 years. Prior to joining Appatura, John worked at Merrill Lynch, Eastman Kodak and Bowne Business Solutions. John holds a Bachelor of Arts in Economics from St. Lawrence University, and specializes in process improvement, product management and new business development. During his nearly two decades at Appatura, John has served in the following capacities: Client Services Manager, Product Manager and Project Manager.
Jim Burns, President — Avitage Consulting LLC
Jim Burns is a content operations professional with a unique expertise designing and managing a leveraged content supply chain process. For over 20 years his company Avitage developed software and content that enabled B2B marketing and sales organizations to deliver high-performing situation-relevant content to customers and audiences. This improved marketing campaign performance, as well as sales and channel effectiveness.
Patrice Trichon, Vice President, Strategic Client Services, Global Head of Fund Reporting — Goldman Sachs Asset Management