Lead Strategist, Marketing

What You’ll Do

Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact?

Principal Financial Group is seeking a Lead Strategist, Marketing to join our content strategy team supporting the Pension Solutions business. As the Lead Strategist, you will play a crucial role in developing innovative strategies that engage and activate the Pension Solutions market, including DB, PRT, OCIO, LDI and Custody Solutions. You will have the opportunity to provide research-based customer insights and marketing guidance, driving the execution of messaging and content initiatives. This is your chance to be a part of a dynamic team, shaping the future of marketing at Principal Financial Group.

• Develop and maintain innovative, differentiated messaging and content to drive positive prospect and customer demand for our Pension Solution products, services, and strategies.
• Partner with the Segment marketing team to translate business objectives into marketing strategies and core content.
• Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics, and regulations.
• Track, analyze and communicate results. Use results analysis to improve future outcomes and optimize content.
• Provide informal technical and professional mentorship/leadership to team members. Consistently demonstrate and share with team a broad understanding of project impacts across audiences, business lines, and strategies.

Who You Are

• Bachelor’s degree or equivalent
• 10+ years of related work experience 
• Advanced understanding of Pension business, products and industry along with understanding of experience with identified audience
• Must have an advanced level of knowledge of the marketing profession and modern marketing strategies
• Strong marketing background in Defined Benefit, LDI, OCIO, Custody solutions
• Experience working with creative agencies to bring your stories to life
• Experience working with enablement, workflow and compliance platforms
• Skilled in writing and telling compelling stories and simplifying technical information
• Both Asset management and Retirement background preferred
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Some travel required, including overnight stays

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$127000 – $171000 / year 

Tagged as: Fully Remote