Morningstar Reports

MFEA will bring senior executives together with product, distribution and marketing leadership on November 8 in Baltimore. This invitation-only event will be hosted by Legg Mason. A Leadership Dinner will be held the evening before at the Four Seasons on November 7.

If you are interested in attending, please contact Kimber Lintz at 816-454-9422 x100.

Wednesday, November 7
6:00 – 9:00 PM: Leadership dinner at the Four Seasons

Thursday, November 8
8:00 AM – 2:30 PM: Leadership Summit at Legg Mason

The New Era of Asset Management Marketing: Sales and Marketing Enablement
Tuesday, December 4 • 1:00 PM ET

A new era of asset management marketing is here to stay. FundFire reports that asset management behemoths like BlackRock and T. Rowe Price guide their marketing strategies and efforts with data analysis tools driven by sales enablement. But not all firms are aware of how this shift in strategy can positively influence their firms’ marketing and sales teams’ efficiency and productivity.

Join IMEA and Seismic Tuesday, December 4 as we explore the fundamentals of sales enablement and how it is shaping asset management marketing and sales teams. This interactive session will uncover:

• Sales and marketing enablement’s application within asset management
• Key indicators of success when implementing sales enablement
• The impact early adopters of this technology see
• The cross-firm impact of sales enablement

Registration coming soon.