Star Awards Judging Process

 

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ADVISOR, INVESTOR AND EDUCATION AWARDS
Will be presented in three asset levels, based on total AUM. Entries will be judged by a panel of investment management leaders with expertise in marketing, communications, digital platforms, user experience, education and content development and distribution. No judge employed by an investment management company shall evaluate entries within their own firm’s asset level. Entries will be evaluated on:

  • Effectiveness – The entry achieves stated objectives and goals provided for entry.
  • Messaging – Clear, concise, compelling, consistent and effective messaging.
  • Educational Value – Entry informs and educates the target audience on a relevant topic.
  • Innovation – Dynamic, innovative and unique tactics communicate key messages to target audience.
  • User Experience – Accessibility, clarity, functionality, simplicity and usability.
  • Design – Creativity in the layout, visuals, graphics and other design elements.
  • Consistency – The design, messaging and user experience are consistent and integrated across all aspects of the entry.
  • Distribution – Multiple relevant distribution channels are used to reach the target audience.
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LEADERSHIP AWARDS
The Leadership Awards will be evaluated on criteria explicitly developed for each category, details below.

MARKETING INNOVATION AWARD

  • Creation of dynamic multimedia content, including both digital and print, to effectively communicate key messages and engage diverse audiences.
  • Utilization of innovative storytelling techniques to captivate and inform audiences in unique ways.
  • An innovative initiative focuses on building and nurturing a vibrant community around the brand, product, or cause, fostering connections among customers, advocates, and stakeholders through online forums, user-generated content campaigns, or offline events.

MARKETING TEAM OF THE YEAR AWARD

  • Overall achievements and success of the team.
  • Achievements of stated goals.
  • Key results and impact on the business.

DATA ANALYTICS TEAM OF THE YEAR AWARD

  • Overall achievements and success of the team.
  • Achievements of stated goals.
  • Key results and impact on the business.

PRODUCT INNOVATION AWARD

  • Product success in addressing a unique problem or challenge for investors.
  • Strategies developed and executed for addressing identified problems or challenges.
  • Efforts to educate investors and/or financial advisors about the benefits of this product.

COMMUNITY INVESTMENT AWARD

  • Clear goals set for community projects and demonstrated success in achieving or exceeding these objectives.
  • Program initiatives addresses specific needs within the community, demonstrating innovation and effectiveness.
  • Tangible evidence of the positive effects generated by the firm’s community investment endeavors.
  • Originality and inventiveness in approach, showcasing the firm’s ability to think outside the box in addressing community needs.
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Entry fees for 2024 will be $495 for each entry submitted for IMEA members and $695 for each entry submitted by non-members.
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