In addition to promoting financial literacy, teamwork, innovation, and community giving, the STAR Awards offer a variety of other benefits to both participants and recipients.
Participants are invited to attend the STAR Awards presentation alongside industry colleagues for an evening of celebration and networking.
Participants can view winning STAR Awards entries on IMEAConnect.com, offering the opportunity to learn best practices from leading investment management firms.
Entries are judged by an impartial panel of industry leaders across communications, innovation, and marketing, and receive feedback to help improve future efforts.
STAR Awards recipients are:
- Announced at the STAR Awards presentation attended by industry leaders.
- Included in a news release distributed to industry trade news outlets.
- Featured on IMEAConnect.com and IMEA’s social media channels.
- Provided with a STAR Awards recipient badge to place on websites, graphics, etc.
“At Columbia Threadneedle we have participated in the STAR Awards for many years. We love that the STAR Awards program mirrors the culture of the IMEA itself, as a forum in which industry peers share ideas, learn from each other and help us move forward together. It’s also a great opportunity to showcase capabilities and gain feedback and recognition for the teams who collaborate to produce excellent content and campaigns to engage and educate our clients.” – Vicki L., Columbia Threadneedle Investments
“The Star Awards are the only venue specific to the asset management industry – where not only is marketing at center-stage, but where work is judged by peers in the industry. It is a celebration of effort and creativity in a highly competitive business and I have found that the recognition it provides is very meaningful to the many individuals that often put heart and soul into building programs and campaigns to support their firms.” – David M., Janus Henderson Investors
“At Royce, we’ve always seen the Star Awards program as a wonderful opportunity to get together with our peers and see the very best materials that our industry has to offer. It’s a time to share ideas and see what our counterparts and competitors are doing—which has definitely helped to sharpen our thinking and improve our work.” – John D., Royce & Associates/The Royce Funds
“I enjoy participating in the IMEA STAR Awards program because it gives our firm the opportunity to step back and take a look at everything we’ve produced over the course of a year. As we gather material to submit our entries, we are reminded of the wonderful or new things we tried, we are reminded of what we could improve upon, and we are reminded of what we would still like to accomplish. The STAR Awards event is unique because not only are you recognized for all the hard work that goes into your marketing and communication efforts, you are able to learn from your competition. It’s always helpful to see what other firms are doing, whether they are the same size firm as yours or in a completely different category. At U.S. Global Investors two of our key values are recognition of achievement as well as curiosity to learn and improve. The STAR Awards is a perfect example of both.” – Holly M., U.S. Global Investors