Distribution Council

Transforming Your Content Marketing Operations
How to create, deliver and more effectively measure the value of your marketing content.

You’ve heard it all before . . . product commoditization, fee pressure and the decline of active management. As a result, virtually all asset management marketers are faced with doing more with less.

At the same time, Advisors and other key audiences are looking for the most relevant product materials delivered in a timely manner through their channel of choice.
How do you manage your content marketing operations in this challenging environment?

The good news is that technology can help you get more from your marketing content. The bad news? Many firms have not yet adjusted their internal processes and operations to make the most of this technology. Regardless of the vendors and systems asset managers use, there are foundational elements that need to be put in place to maximize the value of your marketing content.
Join us for an in-depth discussion on content marketing operations in asset management. Learn how you can improve your ability to create, distribute and more effectively measure the value of your marketing content.

PRESENTER

Ed Hrybenko
Vice President of Strategy & Business Development, Marketing & Regulatory Communications Solutions
Broadridge Financial Solutions
Ed joined Broadridge in 2017 after spending over 25 years in the asset management industry with OppenheimerFunds and Dreyfus. He is responsible for leading strategic product initiatives to drive growth within Broadridge’s Mutual Fund and Retirement Solutions business across marketing and regulatory communications. He has extensive expertise in financial services and the underlying technology and operations solutions that empower marketing. Ed holds FINRA Series 7 and 24 licenses and has a Bachelor of Arts degree in Government from Cornell University.