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How Product Teams Leverage Data and Analytics
Thursday, September 27 • 1:00 PM ET

This panel will discuss best practices for product teams in leveraging data and analytics, based in part on a IMEA/Strategic Insight survey of Product Council firms. Topics will include data sources, analytical processes and support, as well as data use to enhance collaboration with distribution and marketing teams.

This year’s STAR Awards Celebration at the Hyatt Regency in Chicago promises to be an evening to remember.

In partnership with official Program Sponsor IMPRINT, the 2018 STAR Awards will honor excellence in marketing and communications.

NEW | On October 9, a few deserving firms will take home the newly added Distinguished Awards. And staying true to our roots, winners in the key areas of Advisor, Retail and Retirement will also receive special recognition for their efforts.

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The STAR Awards Celebration follows the annual Marketing Summit.

Tuesday, October 9
10:30 AM – 4:30 PM: Marketing Summit
5:30 PM: STAR Awards Celebration

The annual IMEA Marketing Council will unite in discussion around best practices for marketing budgets and overall strategy when faced with the added pressures of a volatile market. Leaders from firms of all AUM classes will have the chance to share insights, concerns and solutions in a neutral and professional environment.

At the conclusion of the Marketing Council, stay for the 2018 STAR Awards Celebration where one distinguished firm will take home the industry’s first Education Award.

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Tuesday, October 9
10:30 AM – 4:30 PM: Marketing Summit
5:30 PM: STAR Awards Celebration

MFEA will bring senior executives together with product, distribution and marketing leadership on November 8 in Baltimore. This invitation-only event will be hosted by Legg Mason. A Leadership Dinner will be held the evening before at the Four Seasons on November 7.

If you are interested in attending, please contact Kimber Lintz at 816-454-9422 x100.

Wednesday, November 7
6:00 – 9:00 PM: Leadership dinner at the Four Seasons

Thursday, November 8
8:00 AM – 2:30 PM: Leadership Summit at Legg Mason

The New Era of Asset Management Marketing: Sales and Marketing Enablement
Tuesday, December 4 • 1:00 PM ET

A new era of asset management marketing is here to stay. FundFire reports that asset management behemoths like BlackRock and T. Rowe Price guide their marketing strategies and efforts with data analysis tools driven by sales enablement. But not all firms are aware of how this shift in strategy can positively influence their firms’ marketing and sales teams’ efficiency and productivity.

Join MFEA and Seismic Thursday, September 13th as we explore the fundamentals of sales enablement and how it is shaping asset management marketing and sales teams. This interactive session will uncover:

• Sales and marketing enablement’s application within asset management
• Key indicators of success when implementing sales enablement
• The impact early adopters of this technology see
• The cross-firm impact of sales enablement

Registration coming soon.