It’s reported that asset management behemoths guide their marketing strategies and efforts with data analysis tools driven by sales enablement. Seismic discussed the fundamentals of sales enablement and how it is shaping asset management marketing and sales teams.
Dave Halligan discussed how the MARS platform can provide solutions for the complicated and chaotic array of sales and asset data sources.
Celera’s Matthew Franey dives into guidelines for evaluating new or existing sales reporting and data management technology. Read to learn his top seven considerations throughout the process.
“This month’s Leadership Summit provided great insight on what’s to come in 2019, including the launch of the Education Council. Look for more information coming soon on upcoming initiatives including Advisor Education.” — Kimber Lintz, IMEA Director
November 7-8, leading executives from IMEA’s four councils convened at the Legg Mason headquarters in Baltimore. Gathered to discuss key issues and trends that relate to the industry, this marked the third annual Leadership Summit.
Strategic Insight’s Fund Sales Benchmarking study provides a roadmap to guide fund managers’ pricing considerations today and in the future.
Executive Committee
Digital Council
Distribution Council
Marketing Council
Product Council
