Marketing content continues to be a vital piece of investment managers’ efforts to capitalize on the mega-trends shaping the industry, including increasing demand for private markets and customization, as well as the growing roles of the wealth and retirement channels.

IMEA’s first-ever Content Management Roundtable brought together marketing leaders from across the industry to share ideas on how to optimize their content strategies and operations. This collaborative session explored:

• Marketing alternatives and private markets to advisors and their clients
• Creating content at scale—with degrees of customization
• Establishing effective rules for content governance
• Measuring the impact and ROI of content

Held in conjunction with the IMEA Marketing Summit and STAR Awards Celebration, this important session provided the opportunity to learn from peers and discuss best practices for elevating the impact and efficiency of firms’ content.