B2B Investment Management marketers struggle with relevant digital benchmarks. We see ourselves included with insurance giants and credit card monoliths. Is this good? Is this bad? What’s average? What’s optimal? What are best practices? These questions are increasingly difficult to answer especially in a saturated market with regulatory and privacy issues making it difficult to evaluate authentic engagement. Naissance Partners launched a data-driven benchmarking service to address the nuanced industry issues facing modern marketers. Hear their key insights on better marketing practices across web, email and social channels.