Industry leaders gathered for an in-depth roundtable discussion on portfolio construction Sept. 29 at Federated Hermes in New York. Catch up on the discussion with session highlights below.
Host:

Discussion Highlights:
FUSE Research Network Advisor Survey Highlights
Mike Evans | Partner & Director of Advisor and Benchmark Research | FUSE Research Network
- Approximately 20% of advisors solely use home office models without any outside customization/support – i.e., 80% of advisors need or benefit from portfolio construction services partnerships (PCS)
- 1/3 of advisors met with PCS teams and 1/3 of those meetings led to product sales
- The ratio of wholesaler meetings leading to product sales is significantly lower than 1/3
- Less than 10% of advisors want a consultation from a wholesaler directly – i.e., more than 90% of advisors want to interact with a PCS specialist
- Advisors are using multiple PC fund firms
- Risk identification and tax-loss harvesting reinvestment/rebalancing are the most compelling for PC engagement
- Advisors prefer quarterly or semi-annual PC consultations
- 30% of consultations lead to product sales
- Close rate is higher among female advisors (50%) compared to male advisors (30%)
- Risk exposure analysis is cited as a top reason for engaging in PCS
- Advisors are using multiple PC fund firms
Roundtable Discussion – Metrics
- The percentage of portfolio construction services (PCS) meetings leading to a product sale over a given time period vs. the percentage of typical non-PCS interactions
- Investigating the mix of PCS product sales vs. non-PCS product sales
- Investigating the results of long-term/routine/recurring PCS clients vs. one-time and/or non-PCS clients
- Correlating territory sales rank vs. territory PCS usage volume
- Tracking win size and tracking top wholesalers vs. bottom usage
- Most teams aligning by territory found the pros outweigh the cons
- Teams looking to enable sales force for digital tools/iPad
- Digital PC engagement tools for salespeople
- Continuous PC advisor working relationships
- Working with advisors before their investment committee meetings
- Sales correlation analysis of most active PC salespeople

