Digital Marketing Manager

GQG Partners is seeking a highly skilled and results-driven Digital Marketing Manager to lead our direct to consumer marketing efforts, with a particular focus on social media strategy and growth. This role requires a creative and technical professional who can manage our social media presence, build and engage audiences (particularly on X and YouTube), and implement data-driven strategies to achieve measurable results. The ideal candidate will have at least 3+ years of experience in digital marketing, a proven track record of growing social media followings, and hands-on expertise with Google Ads, analytics, SEO, and marketing tools.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive digital marketing strategy across multiple channels, including social media, web, and paid media.
• Manage daily operations of all social media platforms, with a strong emphasis on building an engaged and growing following on X and YouTube.
• Collaborate with content creators to produce engaging, on-brand content (text, images, and video) tailored to each platform.
• Create and implement campaigns to increase brand awareness, followers, and engagement metrics (e.g., likes, shares, comments, retweets).
• Monitor social media trends, competitor activity, and emerging platforms to identify opportunities for growth.
• Leverage data analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and optimize performance.
• Run paid social media campaigns (e.g., promoted posts on X and YouTube) to complement organic growth efforts.
• Manage SEO optimization/improvements and conduct keyword research and analysis to identify opportunities for improving organic search rankings and driving targeted traffic.
• Monitor website performance using tools like Google Search Console, Google Analytics, and third-party platforms (e.g., SEMrush, Ahrefs, or Moz) to identify technical SEO issues and areas for improvement.
• Track budgets and allocate resources effectively to maximize ROI across all digital campaigns.
• Develop and maintain a content calendar to ensure consistent posting schedules and messaging alignment.
• Stay current with industry trends, algorithms, and best practices to keep our digital marketing efforts cutting-edge.

QUALIFICATIONS

• 3+ years of professional experience in digital marketing, with a strong focus on social media management and audience building.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

REQUIRED SKILLS/TECHNICAL SKILLS

• Proficiency with social media platforms and tools, specifically X, Instagram, LinkedIn, Facebook, YouTube.
• Hands-on experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Proficiency with analytics tools such as Google Analytics, Meta Insights, and Twitter Analytics (X).
• SEO/SEM expertise, including keyword research, content optimization, and paid Google Ads campaigns.
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) or video editing tools is a plus.
• Strong copywriting and content creation skills, with the ability to craft compelling, on-brand messaging.
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Excellent organizational and project management skills to coordinate across teams and meet deadlines.
• Creative thinker with an eye for design and trends that resonate with online audiences.

PREFERRED QUALIFICATIONS

• Experience growing and managing large followings on X, with evidence of successful growth campaigns.
• Experience with A/B testing for campaigns and landing pages.
• Knowledge of emerging digital marketing technologies and tools (e.g., AI-based marketing platforms, influencer marketing tools).
• Experience in direct-to-retail marketing within the investment management industry.

The base salary offered will be determined by various factors such as geographic location, relevant experience, education, and qualifications.

GQG Partners LLC is an Equal Opportunity Employer and will not engage in unlawful discrimination on any basis prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.

For more information about equal employment opportunity, please click here for “EEO Is the Law.” GQG Partners LLC may participate in E-Verify, please view the following links for details in English and Spanish. For information regarding your Right to Work, click here for details in English and Spanish.

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