Zito Partners is a strategic communications and public relations firm founded by Robert Zito, specializing in brand positioning, financial communications, media relations, and crisis management. The firm works with asset managers, ETF providers, private equity and private credit, fintech and AI firms as well as other corporations to build and energize their brands through targeted communications strategies and high-impact media visibility. With deep expertise in the financial services, the firm helps clients not only tell their stories—but own them.