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October 19, 1:30 pm - 5:00 pm | October 20, 9:30 am - 2:00 pm | Boston

Marketing Summit

Marketing leaders across the investment management industry are navigating an increasingly complex landscape shaped by evolving client expectations, expanding distribution channels, and the growing importance of data and technology. The 2026 IMEA Marketing Summit, hosted by Franklin Templeton and supported by Marketing Council Partner Seismic, will bring together senior marketing and communications professionals for candid, peer-driven dialogue on the strategies shaping modern asset management marketing.

Taking place the day of the 2026 Asset Management STAR Awards Ceremony, this Summit offers a unique opportunity to connect marketing strategy with industry-leading examples of innovation, creativity, and impact.

What You Can Expect
Through interactive sessions and peer-driven discussions, participants will explore the evolving role of marketing across brand, product, and distribution; spanning content strategy, digital engagement, data utilization, and cross-channel alignment.

This Summit is designed to foster open dialogue, practical idea-sharing, and meaningful connections among senior marketers navigating similar challenges in a rapidly changing environment.

Why Attend
As marketing becomes more central to growth, differentiation, and client engagement, this Summit offers a valuable opportunity to:

  • Connect with senior marketing leaders across the industry
  • Exchange perspectives on evolving strategies, tools, and channels
  • Explore how firms are aligning marketing with distribution and business goals
  • Gain insights to enhance marketing effectiveness and impact
  • Stay close to one of the industry’s leading awards programs recognizing innovation and excellence

Additional details, including agenda topics and session highlights, will be announced soon. We encourage you to register early to secure your spot.

2026 Asset Management STAR Awards
On the evening of Monday, October 19, the 2026 Asset Management STAR Awards will be held at the Omni Boston Seaport—bringing together industry leaders to recognize excellence across marketing, distribution, product strategy, client engagement, operational innovation, partnerships, and leadership. Please note: attendance at the Awards Ceremony requires a separate ticket.
 
Learn More About the 2026 Ceremony
 
Submit Your Entry
Firms are strongly encouraged to submit their initiatives for consideration in the 2026 Asset Management STAR Awards. This program recognizes standout achievements across the asset management industry—offering a platform to showcase innovation, elevate your firm’s work, and gain visibility among peers and industry leaders.

Whether highlighting a marketing campaign, product strategy, client engagement initiative, or broader business innovation, the STAR Awards provide an opportunity to benchmark your work against the industry’s best and be recognized for measurable impact.
 
SUBMIT YOUR ENTRY TODAY

WHO SHOULD ATTEND

Senior leaders across marketing, communications, brand, content, and digital strategy responsible for shaping marketing direction and driving engagement across the organization.

Event Address: 161 Congress Street, Boston, MA 02110
NEARBY HOTELS:

THERE’S NO BETTER TIME TO

JOIN THE IMEA!

For more than 50 years, the Investment Management Education Alliance (IMEA) has provided a platform for industry professionals to connect, exchange ideas, and stay informed about the latest developments in investment management. With a commitment to excellence and member-driven initiatives, IMEA continues to be a trusted resource and advocate for its diverse membership base.