Senior leaders gathered at the IMEA CMO Roundtable to discuss how marketing plays a vital role in every aspect of the investment management industry, covering topics ranging from emerging trends to future outlooks in marketing. Roundtable attendees heard from Calamos Investments, Columbia Threadneedle Investments, Franklin Templeton, Nuveen, T. Rowe Price and White Marble Consulting.
Themes highlighted during candid discussions and collaborative brainstorming sessions among industry CMOs and Heads of Marketing included:
- Corporate Brand
- Social Strategy Evolution
- Managing Global Marketing Teams
- Marketing Content Operations
- Event Strategy
- AI
- Marketing Team Structure
- Tech Stacks
