Loading Events
Oct 19th | 8:00 AM - 1:30 PM | Boston

Content Management Roundtable

As demand for more personalized, timely, and effective content grows, investment managers are rethinking how content is created, managed, distributed, and measured. From the growing role of AI to the need for greater scale and efficiency, firms are evolving their content strategies and operations to keep pace.

Hosted by Franklin Templeton and sponsored by Wentworth Financial Communications, the 2026 IMEA Content Management Roundtable will bring together senior marketing and content leaders for a collaborative, peer-driven discussion on the strategies, technologies, and approaches shaping the future of content management.

What You Can Expect
Through an interactive roundtable format, participants will exchange practical experiences and perspectives on topics including:

  • Scaling content creation while maintaining quality, consistency, and brand standards
  • Applying AI and emerging technologies across the content lifecycle
  • Creating greater personalization across audiences and channels
  • Strengthening content governance, review, and approval processes
  • Improving content discoverability, reuse, and distribution
  • Aligning content strategy with sales and distribution priorities
  • Measuring content engagement, effectiveness, and ROI 

Designed as a practitioner-led forum, the Roundtable provides an opportunity for candid dialogue around what’s working, where challenges remain, and how firms are adapting for what comes next.

Why Attend
This Roundtable offers an opportunity to:

  • Connect with senior content and marketing peers
  • Exchange perspectives in a collaborative, confidential setting
  • Learn how other firms are addressing shared challenges
  • Gain practical ideas and insights to bring back to your organization 

We encourage you to register early to secure your spot and join the conversation.

WHO SHOULD ATTEND

Senior leaders and decision-makers responsible for content strategy, content marketing, marketing operations, digital marketing, creative services, editorial, marketing technology, and related functions within investment management firms.

Event Address: 161 Congress Street, Boston, MA 02110
NEARBY HOTELS:

THERE’S NO BETTER TIME TO

JOIN THE IMEA!

For more than 50 years, the Investment Management Education Alliance (IMEA) has provided a platform for industry professionals to connect, exchange ideas, and stay informed about the latest developments in investment management. With a commitment to excellence and member-driven initiatives, IMEA continues to be a trusted resource and advocate for its diverse membership base.