Dec 2nd | 2:00 PM - 3:00 PM | Watch the Replay

Does Video Work? Building a Smarter Video Strategy in Asset Management

Video continues to be a powerful tool for asset management firms looking to communicate, educate, and engage their audiences—but many still struggle to assess its true impact. 

In this exclusive IMEA webinar, Simon Crofts, Client Services Director at strategic video agency Big Button, shares data-driven insights and strategic guidance to help firms elevate the effectiveness of their video marketing efforts. Drawing on independent research from Moving Image and Big Button’s own experience producing campaigns for leading financial brands, the session examined:

  • What the data really shows about video performance.
  • Which formats drive the strongest engagement.
  • How clear objectives influence outcomes.
  • Strategies that help firms stand out in a crowded landscape.

Watch the replay for practical, actionable guidance on approaching video marketing with greater purpose, precision, and measurable impact.

Register Here

PRESENTER

Simon Crofts

Client Services Director

Big Button

LOGIN HERE TO VIEW THIS CONTENT

THERE’S NO BETTER TIME TO

JOIN THE IMEA!

For more than 50 years, the Investment Management Education Alliance (IMEA) has provided a platform for industry professionals to connect, exchange ideas, and stay informed about the latest developments in investment management. With a commitment to excellence and member-driven initiatives, IMEA continues to be a trusted resource and advocate for its diverse membership base.

JOIN NOW