Sep 15th | 8:00 AM - 2:00 PM | BOSTON

Digital Marketing Roundtable

Register Here

Digital marketing continues to evolve at an unprecedented pace, driven by advances in artificial intelligence, changing search behaviors, and growing expectations for personalized digital experiences. The 2026 IMEA Digital Marketing Roundtable will bring together senior marketing leaders from across the investment management industry for candid, peer-driven discussions on the strategies, technologies, and organizational approaches shaping the future of digital marketing.

Designed as an interactive roundtable, this event provides a trusted environment for industry peers to exchange ideas, share practical experiences, and explore how leading firms are adapting to today’s rapidly changing digital landscape.

What You Can Expect
Through an open discussion format, participants will explore key topics impacting digital marketing organizations, including:

  • Organizing Teams for Sales Enablement
    Learn how asset managers are structuring cross-functional teams to support distribution initiatives and long-term growth, including alignment across marketing, sales, and technology functions.
  • Real-World AI Stories Transforming Digital Marketing
    Hear how firms are incorporating practical AI into their everyday workflows, from content creation and research to campaign development and digital engagement.
  • SEO to AEO to GEO, Oh My!
    Explore how firms are evolving beyond traditional search engine optimization to position their content as trusted sources for AI-powered search and generative platforms.

This practitioner-led forum is designed to foster meaningful dialogue, shared insights, and valuable peer exchange among digital marketing leaders.

Why Attend
As digital marketing continues to evolve, firms must balance emerging technologies with changing client expectations and business priorities. This Roundtable offers an opportunity to:

  • Connect with senior digital marketing peers across the investment management industry
  • Exchange ideas in a confidential, collaborative environment
  • Explore practical applications of AI and emerging digital technologies
  • Gain insight into evolving search, content, and digital engagement strategies
  • Learn how leading firms are organizing teams and aligning marketing with broader distribution goals

Additional details, including discussion leaders and the full agenda, will be announced soon. We encourage you to register early to secure your spot.

WHO SHOULD ATTEND

Senior leaders across Digital Marketing, Marketing Strategy, Content Marketing, Digital Experience, Marketing Operations, Sales Enablement, Brand Strategy, and Marketing Technology responsible for driving digital engagement, supporting distribution initiatives, and advancing marketing innovation.

Event Address: 290 Congress Street, Boston, MA 02210
NEARBY HOTELS:

Hyatt Place Boston / Seaport District
Residence Inn by Marriott Boston Downtown/Seaport
Seaport Hotel Boston

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